A question that many driving instructors will be asking is 'should I put my lesson prices on my school website for potential learner drivers to see'?
The simple answer is yes, and there is nothing you can do if someone has already made up their mind about how much they will be willing to pay for tuition and that all they want is someone to offer them cheap driving lessons regardless of whether they are going to get value for thier money or they will end up paying more in the long run to get their licence.
As I have said in the past, your driving school website is a marketing tool, and you need to use it to sell yourself and services to every visitor and take every chance of getting more learner drivers to call you up. Highlight any key skills you have, languages spoken, teaching qualifications, strengths and tell them why though you might be more expensive, going with you is best for the learner driver, you can use testimonials from previous clients, but use ones that stand out (eg elderly clents that need extra help, slow learners who were not confident). Every driving instructor will have pupils who pass the test with them (even bad ones), so just posting pictures of someone with a test pass certificate is not going to persuade them to pay extra, or use you instead of the ADI with a BMW Mini driving school car
There will always be learners looking for £15 pound driving lessons which you don't want, but there are many who prefer to pay a bit more for a high quality service from honest driving instructors who have a reputation to protect rather than make a fast and easy money from vulnerable provisional licence holders.
Saturday, 27 February 2010
Tuesday, 23 February 2010
Red driving school bought out of administration
Less than one week after red driving school went into administration due to finance troubles, a new buyer has been found for LVG ltd the parent company by MCR.
Kelso Place a private equity specialist company has agreed to buyout the red driving school operation by investing millions of pounds and thus saving 400 jobs of the Brigton based instructor college.
The new owners have said the company is viable, and they will not be changing its management or operation strategy.
Full details of the deal can be found on the times website.
Kelso Place a private equity specialist company has agreed to buyout the red driving school operation by investing millions of pounds and thus saving 400 jobs of the Brigton based instructor college.
The new owners have said the company is viable, and they will not be changing its management or operation strategy.
Full details of the deal can be found on the times website.
Tuesday, 16 February 2010
Toyota Yaris 414 miles on one tank of petrol
I recently made a round trip journey of 414 miles on one tank of unleaded petrol in my toyota yaris driving school car.
The journey from London to Euxton via the M1 and M6 motorways (206 miles) took about 3.5 hours, and on the outward journey had me and my 5 year old son in the car travelling up to the 70MPH national speed limit but there were many sections with road works were the speed limit was reduced to 50MPH.
The return journey only had me in the 1.0 litre VVT engine toyota yaris and the petrol guage started flashing about 10 miles from home which was the condition the petrol tank was in when I filled it up at a shell petrol station with 39 litres of unleaded petrol the day before. at £1.12 per litre at a cost of £43.73.
The other thing that happended was I forgot to take off the front 'L' plates from the bonnet of the car and ended up display the 'L' plates on the motorway!
I was quite impressed by the fuel economy of the 58 plate yaris which did not have the latest toyota optimal drive technology installed, though the small sized engine did struggle on some parts of the journey when it was buffeted by strong snowy showers and wind.
The journey from London to Euxton via the M1 and M6 motorways (206 miles) took about 3.5 hours, and on the outward journey had me and my 5 year old son in the car travelling up to the 70MPH national speed limit but there were many sections with road works were the speed limit was reduced to 50MPH.
The return journey only had me in the 1.0 litre VVT engine toyota yaris and the petrol guage started flashing about 10 miles from home which was the condition the petrol tank was in when I filled it up at a shell petrol station with 39 litres of unleaded petrol the day before. at £1.12 per litre at a cost of £43.73.
The other thing that happended was I forgot to take off the front 'L' plates from the bonnet of the car and ended up display the 'L' plates on the motorway!
I was quite impressed by the fuel economy of the 58 plate yaris which did not have the latest toyota optimal drive technology installed, though the small sized engine did struggle on some parts of the journey when it was buffeted by strong snowy showers and wind.
Friday, 12 February 2010
Driving instructors using mobile phone during lessons
Driving instructors on mobile phone during lessons.
I don't understand how some instructors can justify being on the mobile phone while giving a driving lesson to a learner driver client of theirs. Not all instructors break the law when they do this, as demonstrated by the adi of a well known national driving school who I saw in a supermarket car park busy chating on her mobile phone while the learner driver continued to practice the bay parking manuever.
My driving lesson was teaching a complete beginner the same exercise, so I had to spend some time doing a briefing, and throughout that time the learner countinued to park to either the left or right, while this would have been good practice for the test candidate, the instructor should have been checking to see that the learner was taking effective observations, as the DSA examiner not only expects the candidate to carry out the exercise, but it must be done safely without posing a danger to other road users including pedestrians.
The reason many driving instructors spend time chating on the mobile phone during lessons is because you the learner driver tolerates it! If every provisional learner told their ADI that they will change instructors if he/she made calls when they should be supervising or teaching one how to drive, this behaviour will stop.
You are paying the instructor for their time to teach you driving skills, and if you are not getting their undivided attention go to someone else who will give you a better service, afterall there is no shortage of instructors looking for work.
Recently a learner driver called me because they had been caught by the police with the instructor on the mobile phone during a driving lesson. This had been an upsetting experience for the person, and just goes to show how un-professional some people can be. Don't allow your ADI to get away with this kind of service, change instructors immediately!
I don't understand how some instructors can justify being on the mobile phone while giving a driving lesson to a learner driver client of theirs. Not all instructors break the law when they do this, as demonstrated by the adi of a well known national driving school who I saw in a supermarket car park busy chating on her mobile phone while the learner driver continued to practice the bay parking manuever.
My driving lesson was teaching a complete beginner the same exercise, so I had to spend some time doing a briefing, and throughout that time the learner countinued to park to either the left or right, while this would have been good practice for the test candidate, the instructor should have been checking to see that the learner was taking effective observations, as the DSA examiner not only expects the candidate to carry out the exercise, but it must be done safely without posing a danger to other road users including pedestrians.
The reason many driving instructors spend time chating on the mobile phone during lessons is because you the learner driver tolerates it! If every provisional learner told their ADI that they will change instructors if he/she made calls when they should be supervising or teaching one how to drive, this behaviour will stop.
You are paying the instructor for their time to teach you driving skills, and if you are not getting their undivided attention go to someone else who will give you a better service, afterall there is no shortage of instructors looking for work.
Recently a learner driver called me because they had been caught by the police with the instructor on the mobile phone during a driving lesson. This had been an upsetting experience for the person, and just goes to show how un-professional some people can be. Don't allow your ADI to get away with this kind of service, change instructors immediately!
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