Driving Lesson prices on school website

A question that many driving instructors will be asking is 'should I put my lesson prices on my school website for potential learner drivers to see'?



The simple answer is yes, and there is nothing you can do if someone has already made up their mind about how much they will be willing to pay for tuition and that all they want is someone to offer them cheap driving lessons regardless of whether they are going to get value for thier money or they will end up paying more in the long run to get their licence.

As I have said in the past, your driving school website is a marketing tool, and you need to use it to sell yourself and services to every visitor and take every chance of getting more learner drivers to call you up. Highlight any key skills you have, languages spoken, teaching qualifications, strengths and tell them why though you might be more expensive, going with you is best for the learner driver, you can use testimonials from previous clients, but use ones that stand out (eg elderly clents that need extra help, slow learners who were not confident). Every driving instructor will have pupils who pass the test with them (even bad ones), so just posting pictures of someone with a test pass certificate is not going to persuade them to pay extra, or use you instead of the ADI with a BMW Mini driving school car

There will always be learners looking for £15 pound driving lessons which you don't want, but there are many who prefer to pay a bit more for a high quality service from honest driving instructors who have a reputation to protect rather than make a fast and easy money from vulnerable provisional licence holders.