Driving Instructors are targets

Due to the current economic credit crunch, driving instructors are good targets for those who want to make some quick money. The reason for this is not far fetched, driving lessons are some of the first things that people will stop spending money on when they feel a squeeze on their pocket, and with there being so many instructors in the market, there will always be quite a few who could do with more learner drivers, so you will have marketers trying to get money out of them with promises of getting more business.



I have had my fair share of letters in the post from franchises claiming they have too many students and not enough instructors, phone calls from online internet directories asking me to pay to get a number one spot on google, emails from people peddling eBooks that have secrets to having pupils ponding on your door and a full instructor diary.

As a business owner you need to always make sure that you totally research any marketing methods you intend to spend your money on. Obviously you need to advertise one way or the other to make sure services known to potential client, but the truth is our industry will always suffer in a recession, and the more competition you have due to efforts of organisations like red driving school, the harder you will have to work to keep your head above the water. Remember winter months have always been a slow time, so don't bow to pressure from a very good salesperson promising a full diary if you pay to put an enhanced entry in a directory because they get a million hits a month.

One of the most effecting driving instructor marketing solutions is still your school website, couple that with a few offline marketing ideas, and you should be able to make the most of the current credit crunch situation.