Driving Instructor Recommendations

Driving instructor recommendations from former pupils is a great way of getting new learner drivers for your driving school, however it doesn't always work to your advantage for a couple of reasons.

It can take time for recommendations to start getting to you, either because the person who passed the test doesn't encounter anyone who needs your services, or the person interested keeps putting off learning to drive.

Your learner driver could move areas from where he/she learnt to drive with you as their driving instructor and thus the people might live in an area you do not cover or is too far to be economically viable for you to undertake.



Prices might not be right for the potential client. While the person you taught to drive might have been happy paying £20 per hour of tuition, the recommended client might be looking for cheaper driving lessons, and might call hoping to haggle and bring down the price either due to student status or the current credit crunch.



For all these reasons, a newly qualified instructor will need to do more than rely on pupil recommendations or referals to keep their business running, considering other means of marketing, and I still think that you can't go wrong with a properly setup driving school website, because it will bring the right sort of people to you and generate enquiries that will more likely convert into a sale.

It is no use for someone looking for driving lessons in hampstead northwest london, being recommended to you when you are based in Clapton, E5. Your website will spell out all the information a potential client needs, and if they give you a call after going through all the details, then it will usually be a case of the price being right. Remember that business marketing should be part of your normal operating procedures, and is an important life line to keep you running.