Red Driving School Instructor Marketing

My current driving school car does not have any roof signs or graphics advertising my business, so unless you look out for my ADI registration badge in the car window or sit in the passenger seat and notice dual controls in the foot well, you could easily think it is an ordinary family vehicle being used occassionally to teach a teenage provisional licence holder how to drive. So I wasn't totally surprised when I came home yesterday and found a Red driving school instructor's business card lying on my doormat advertising the fact that she was my local driving instructor and that her school was highly recommended.



In a previous article, I've mentioned the fact that one of the most effective ways of marketing your business in today's technology savy society is via a driving school website, and this red instructor's card just strenghtens the case.
Now I don't know if the cards were dropped in all the houses in the street by the ADI, or if she paid someone to do it for her, but her efforts in this case would not bear fruit with me, because it has gone to the wrong target.
On the other hand the beauty of instructor marketing with a website is that it is more likely that anyone landing there is interested in your services (a first step in getting a sale).

So while it is possible that if you drop 1000 cards in the doors of houses in the area you work in, that you might get maybe 10 calls to enquire about your services (price is always a factor here in closing a deal), if you got 1000 visitors to a website, the enquiries will certainly be more (50 or more), especially since your website will have the price, and thus people know the cost (there will still be people who want to ask for discounts, but at least you have a chance of meeting half-way).

So if you are that red driving instructor who left the card in my post, I strongly suggest you start focusing your marketing efforts online with a good driving school website.