National Driving Schools want Instructors

Just a few days ago, I posted an article about a red driving instructor looking for more work in my area, and posting her school business card through my door because she saw what appeared to be a family car with 'L' plates and hoped we might bring some custom her way.
The very next day I got a letter in the post from the Red driving school saying they needed more instructors because their marketing campaign had been so sucessful, in particular the TV ads currently running. How ironic!

When ever there is an economic down turn there are people who want to capitalise on it, and RED is one of them. Their TV ads have been very successful just because many people believe that being a driving instructor will give them financial earnings they've dreamed of, and the flexibility to work the hours they want. All Lies.

As you can see, that instructor would not be wasting money or time dropping cards in letterboxes if she had enough learner driver to teach being provided to her. She is tied to a 6 month contract, not getting enough work, can't get out of it, so has to do the extra work herself.

To make matters worse, today a letter arrived in the post from the AA (all ADIs details are made available for sale by the DSA), also singing out their praises of being one of the UK's leading motoring organisation, and that they have a good franchise to offer you.

All they are after is your money. While the AA franchise can be cancelled with 30 days notice, it is still not as successful as they would want you to believe, you will still need to find your own pupils if you want a full diary, and now more than ever, they will not have as many learner driver pupils to give you because those needing lessons will seek cheaper offers since BSM, AA, RED and LDC are more expensive than local independent driving schools.

Don't be fooled by the brand image, taking up a driving school franchise with these big organisations will still need you to work hard promoting your self-employed job, and they still will be making money from you, even if you are not satisfied with your earnings.