Many newly qualified and old ADIs think that all they need to do to benefit from their driving instructor website is to put together a couple of pages with their name, where they offer driving lessons, prices and pictures of the driving school car and then sit back and wait a couple of days for the learner driver equiries to start rolling in from the poor marketing effort put into the project.
Effective Instructor Business marketing with a website
Your driving school website or blog on the internet is your business card that introduces you as an instructor or your school to potential clients and because today's generation of internet surfers want instant answers to their queries, you have only a few seconds to capture their attention before they move onto the next ADI website. Bearing this in mind, you need to make sure that the first page a potential learner driver client lands on sells them your driving tuition services. Just telling them that you are a qualified instructor with so many years of experience, operate in their area, charge £15 per hour and use a Ford for driving lessons is standard protocol. You need to tell them why they should take driving lessons with you. Give them unique points which your local competition does not offer, tell them why they have a better chance of passing the driving test with you than going with the BSN driving school down the road.
Remember pass rates can not be easily proven, so while you can mention yours, sell the extra value you add to your driving lessons. Know what your local competition is offering and market your driving school's features that they don't have. There will always be those looking for cheap driving lessons, who will choose based on price, but there will also be those looking for quality and you want to attract these with your driving school website.
Make sure you go over your website thoroughly, and ask someone else to check for typos, it does look professional if there are lots of spelling mistakes or grammatical errors.
Marketing your Driving school website
You might be surprised that you have to market your driving instructor website for it to work for you, especially as a newly qualified ADI.
If you have email, make sure you setup a signature that gives your website address and is attached to every email you send out.
Advertise your website on your driving school car, a potential client might not be able to full copy your phone number, but if they see you have a website, they might search for you on the internet. Even if you don't, curious people might still check to see if you have a website anyway.
Tell both your present and past learner drivers about your website, and ask them to post a link to it from their blog or website if they have one.
Put your driving school website url on your business cards and any other stationary you use.
If you contribute to online learner driver forums, make sure you reference your driving school website, if you are very helpful, then people are more likely to recommend you.
It will also take some time for your efforts to start bearing fruit, but if you take these steps then in about 3 months things should start to happen and the enquiries will begin.
